Product Positioning in a Crisis: Lessons from Japan’s “Apples That Won’t Fall”
Introduction Have you ever heard of a product called Ochinai Ringo? I hadn’t until recently. The name was given to apples grown in Fujisaki, a town in Aomori Prefecture in northern Japan. The story behind it hits close to home for anyone running a business. A Quick Guide to Ochinai Ringo The name: Ochinai Ringo […]