Springfield USA at Universal Studios Hollywood: Food, Rides, and More
What Is Springfield, U.S.A. at Universal Studios Hollywood?
Universal Studios Hollywood has an area called Springfield, U.S.A. where you can enjoy the world of America’s beloved animated series “The Simpsons.”

1. What Is Springfield, U.S.A.?
This area opened in 2008 and is a popular zone that recreates Springfield, the setting of the animated series “The Simpsons.”
Universal Studios Hollywood is divided into the Upper Lot, which is close to the entrance, and the Lower Lot, which you reach after descending a long escalator.
Springfield, U.S.A. is located in the Upper Lot!
It’s a popular area where you can enjoy a thrilling indoor simulator ride featuring The Simpsons’ beloved characters, or savor delicious hamburgers at Krusty Burger.
2. What Is “The Simpsons”—America’s Iconic Animated Series?
“The Simpsons” is an animated series that began airing on FOX in America in 1989 and continues to this day as one of the longest-running shows.
The story, filled with humor and satire, unfolds in the fictional town of Springfield, where the typical American middle-class “Simpson family” lives.
This series is popular across all age groups and is regarded as one of the works that symbolizes American culture, heavily utilizing social satire and pop culture parodies.
Homer Simpson’s character is particularly famous, and his catchphrase “D’oh!” is beloved by many.
Currently, the show has been translated into 20 languages and broadcast in over 60 countries, and has won Emmy Awards, Peabody Awards, and more.
Main Characters
Homer Simpson
His full name is Homer Jay Simpson, and he’s the main character of this series.
He’s the head of the Simpson household and works as a safety inspector at the Springfield Nuclear Power Plant.
He’s careless and short-tempered, but has deep love for his family. He loves donuts and Duff Beer, and his daily routine includes drinking at Moe’s Tavern.
His IQ is 55—apparently a crayon he stuck up his nose as a child lodged in his brain and reduced his intelligence!
When the crayon is removed, he sometimes displays genius-level abilities.
He has a habit of saying “D’oh!” when he realizes something or makes a mistake.
Marge Simpson
Homer’s wife, she’s sensible and supports the family, maintaining balance in the household.
Her distinctive feature is her tall blue hair, and she sometimes hides things in it.
While she’s often exasperated by Homer’s antics, she ultimately regains her affection for him and maintains their marriage.
Bart Simpson
The eldest son of the Simpson family, he’s a 10-year-old elementary school student.
He loves pranks and has poor grades, but he’s surprisingly clever with strong language skills.
He’s a skateboard expert and once helped put out a major fire in town.
While he’s a troublemaker, he often comes to his sister Lisa’s aid!
Lisa Simpson
The eldest daughter of the Simpson family, she’s an 8-year-old genius.
She has excellent grades and is intellectual, but being overly rational means she has few friends.
She has a strong interest in environmental and social issues and a strong sense of justice.
Maggie Simpson
The youngest child (a baby) of the Simpson family, she expresses her emotions through the sound of the pacifier she always has in her mouth.
She occasionally displays surprisingly impressive actions.
Krusty the Clown
A popular comedian and children’s show star whom the Simpson family’s eldest son Bart idolizes.
However, behind the scenes he uses foul language and is harsh with his show staff, while also having a tendency to despair intensely when he feels responsible for something or when his show’s ratings decline.
Sideshow Bob
Krusty’s former assistant, he’s a villain who holds a grudge against Bart Simpson.
He once plotted to frame Krusty as a robber and take his place, but Bart saw through his scheme and he was arrested.
There are many more characters, and the interactions among this diverse cast create humor-filled episodes that you can’t help but get absorbed in!

3. Restaurants and More Straight from the Animated World
Springfield, U.S.A. was designed to recreate downtown Springfield.
The town’s landmarks have been realistically recreated, and anyone who has watched the show will definitely think “I know this place!”
Restaurants and Shops
Kwik-E-Mart
The Kwik-E-Mart is a shop recreating the convenience store run by Apu in Springfield.
It’s the best place to buy Simpsons merchandise at Universal Studios Hollywood!
Moe’s Tavern
This restaurant and bar faithfully recreates the run-down bar atmosphere of the establishment run by Moe Szyslak that appears in the show.
They serve “Duff Beer,” the beer that main character Homer loves to drink.
Krusty Burger
Krusty Burger is a restaurant recreating the fast food establishment run by Krusty the Clown in The Simpsons!
You can enjoy menu items like the Krusty Burger—a classic cheeseburger topped with lettuce, tomato, and special sauce.
Cletus’ Chicken Shack
This restaurant recreates the fried chicken shop run by Cletus Spuckler from “The Simpsons.”
It has an American Southern hillbilly atmosphere and serves hearty chicken dishes.
Lard Lad Donuts
This is the giant donut shop familiar from “The Simpsons.”
The giant Lard Lad sign is the landmark, and it’s one of the central features of Springfield.
Luigi’s Pizza
This pizza shop reflects the humorous setting of being rumored to be a mafia hideout in the show.
You can enjoy delicious hot pizza provided by the shop’s owner, Luigi Risotto.
Phineas Q. Butterfat’s Ice Cream
This is an ice cream shop that’s irresistible for sweet lovers like Homer!
You can enjoy cookies and cream, sundaes, and more.
Suds McDuff’s Hot Dog House
Here you can enjoy hot dogs, pretzels, and more!
Duff Brewery Beer Garden
This is a beer garden where you can drink Homer’s favorite Duff Beer!
You can enjoy ice-cold, delicious Duff Beer.
Bumblebee Man’s Taco Truck
This is a restaurant where you can enjoy the best Mexican street food!
You can enjoy nachos, tacos, and more.

4. Attraction: The Simpsons Ride
The Simpsons Ride is an indoor simulation roller coaster-style attraction where you can experience the world of “The Simpsons.”
Set at “Krustyland,” a theme park run by Krusty the Clown, you’ll go on a wild adventure alongside Homer, Bart, and the gang.
Although it’s an indoor simulation ride, it’s one of the popular attractions where you can experience the thrill and sensation of floating like on a roller coaster!
5. Summary
Springfield, U.S.A. at Universal Studios Hollywood is an area that faithfully recreates the world of “The Simpsons” animated series, making it an attractive spot enjoyable for everyone from children to adults.
Just by visiting, you can fully immerse yourself in The Simpsons’ humor-filled world!
Be sure to visit Springfield, U.S.A. at Universal Studios Hollywood.
We introduce other recommended tourist spots on our Instagram as well! Please check it out.
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